As a former Victoria Secret shopper, I was having a tough time fitting into their bras and underwear after becoming a mom. I felt like the company was targeting women that were younger than me and only focusing on sexy lingerie. I didn’t have proper coverage of my curves and the straps hurt my shoulders. I searched for bras and underwear that made me feel comfortable and beautiful. But why did they need to be mutually exclusive?
I was first introduced to SOMA intimates when I interviewed at Chico’s in 2012. The company flew me down to their headquarters and gave me a private tour of their brands. I fell in love with SOMA almost immediately after learning how much time and attention is spent in the design + development of their products.
Soma’s PROMISE is
“To always be So Much More Than Sexy”
They think bras should be comfortable and beautiful. Panties should stay put and pajamas should be soft.
I recently had an expert bra fitting at their boutique and asked Heather, the store manager, some questions.
Here are the 5 important bra questions answered by a bra expert:
Question 1: How often should women get a bra fitting?
Every 6 months because weight does fluctuate during the year. If that isn’t possible, then definitely once a year. We offer complimentary bra fittings in store with or without an appointment.
Question 2: How often should women replace their bras?
Once a year. Just like women have a collection of shoes, they should have a collection of bras. You should have 4-6 bras that you rotate daily in your wardrobe.
Question 3: How can you tell if the bra needs to be replaced?
If you’re breasts are falling out under the wire. Or if the back of the bra starts rising in the back, that means the front is losing support.
Question 4: What bra sizes do you carry?
We carry 32 A – 44G. Many women who find it difficult to find their size come to us.
Question 5: What are your most popular bra styles?
- Vanishing Back Collection – It eliminates back fat because it has back and side smoothing technology that creates a smooth silhouette. The band retains its shape and the straps do not slide off. The result is a very comfortable bra that can handle long days.
- Stunning Support Collection – It’s the bra you wear for a special occasion or when you want a firm hold. It lifts, smoothes and shapes your breasts resulting in maximum support. This style is perfect for larger cup sizes.
Did you know that bras are the most needed yet least donated items for women?
Support SOMA’s Bra Donation drive by donating your new or gently worn bras at any Soma boutique. Your donations are sent to local shelters in our area who help women impacted by domestic violence.
Not sure where to start when it comes to undergarments, ask me about a FOUNDATION shop session designed to create a complete intimates wardrobe including shapewear.